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Missed our webinar? Catch up now on demand

December 1st, 2014

Do you want to know more about how to turn the tide of declining sales of pre-packed sliced bread? Did you miss our recent webinar? Don’t worry, you can catch up on the conversation.

James Smith, sales manager, said: “We all know that traditional sales of pre-packed sliced bread are declining, but at EDME we believe that it is possible to turn the tide by focusing on changing public perceptions, gluten-free innovation, updated packaging and investing in developing more portable and convenience products.

“Bread has had a lot of negative press. As an industry we can re-educate and dispel some of these myths, as we have started to do. There is an opportunity for us to reinvent and reinvigorate the market.”

‘Grain for good: Natural ingredients for a fitter future’, held in conjunction with British Baker magazine, was a huge success. If you missed it there’s still time to find out more about technical developments in food ingredients and processing, and the race to satisfy changing consumer demand. To catch up on the webinar click here.

You can also click this link to download the webinar slides.


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